SophieZo, LLC

Virtually There For You

Twitter Really Is About Building Relationships and I’m Thankful for All My Followers

Last week, my husband’s grandmother passed away. Though I did not tweet about it directly to my entire stream, I did respond to several people interested in what was going on that day. In the process, I had an outpouring of support and condolences. I saw the business side of Twitter go personal. It’s nice to know I have such great relationships on there. The time I’ve spent getting to know so many of my followers really showed itself to me that day.

The biggest part of that relationship building came through when @SmartVAforU sent her condolences and an offer to help with my business if needed. I was going away for three days. Two of those days were to be work days. Initially, I was just grateful for the offer. Then late in the day, I realized I had not done my blog post yet. I was busy rearranging things to be able to leave. My blog never crossed my mind.

As I remembered the need to do that post, @SmartVAforU’s offer to help crossed my mind at the same time. At that moment, I proceeded to send her a DM to ask for help. I thought for sure I was too late to enlist her help, but I was wrong. She jumped to the task and provided a fantastic guest blog post for me to put on my blog before the end of the business day.

I was overjoyed. I couldn’t believe she was not only willing but able to help me out in a pinch. It was an amazing feeling to know that I had someone there to back me up in an emergency. Had I not spent the time getting to know her by engaging in conversations and sharing her wisdom with others, I would have gone without a blog post last week.

For those of you out there simply selling yourself or your products, you are missing out on the best part of Twitter and all the other social networking sites for that matter. Without engaging your followers, getting to know them, and helping them get out there, you cannot build the relationships you need to be a true success in your business. I am grateful for Twitter, @SmartVAforU, and all of my followers. They came through for me when I needed them most.


December 22, 2009 Posted by | Social Media | 1 Comment

Guest Blogger Jodi Crosby (@SmartVAforU): Are you ignoring the potential of a Facebook Page?

Search Engines are indexing Facebook pages and this can help drive business to your website.    Of course, you can’t drive business if you haven’t created a page.

The first step is creating a personal profile page on Facebook.  Here is the link to creating a profile on Facebook:

From there you can create a Fan Page for your business.   Here is the link to create a Fan Page:

Once you have the page created, it is time to decide on the title for your page.  Think about what words people will search for in order to find your business.  Use these key words abundantly in your title!  This is probably the most important piece of advice in this article.

If you have the time and want to create the Fan Page yourself, here are a few resources to help guide you through the process and help you determine successful strategies:

Creating, maintaining and continuing to create valuable content for a fan page can be a lot of work.  Here are some statistics from a study by Sysomos:

  • On average, a Facebook Page has 4,596 fans.
  • Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.
  • Pages with more than one million fans have nearly three times as much owner-generated content as the average Facebook page. (Where “owner-generated content” means things like photos, videos, and links posted by the page’s administrators.)
  • Pages with more than one million fans have nearly 60 times as much fan-generated content (photos, videos) as the average Facebook page.
  • On an average Facebook Page, the administrators create one wall post every 15.7 days. Among pages with more than one million fans, one wall post is created for every 16.1 days. This suggests that wall post frequency does not correlate with a page’s popularity.
  • Overall, the most popular “category” for Facebook pages is “non-profits”, while “celebrities”, “music”, and “products” are the most popular categories among pages with more than one million fans.

There is much more to this study and you can find it all here

If you are looking for assistance creating, maintaining and managing a Facebook Fan Page, a Social Media Virtual Assistant can assist you with creating a Facebook Fan Page that makes your fans say WOW and want to come back and interact with you and your team.   Let us Help you get back to doing what you Love!

December 17, 2009 Posted by | Guest Blogs, Social Media | Leave a comment